Posts Tagged ‘promotion’
10 Ways to Use One Article as a Marketing Tool
March 6, 2010 | 
Author 
1. Include Your Article on Your Website
There are two great reasons to add articles to your website. The first because people use the web to seek information. If you are providing quality information to your target market, they are more likely to follow you and want to connect. Secondly, online search engines love fresh content, and are more likely rank your site if it is regularly updated. Forget static websites, they are a bit like an outdated brochure that no-one picks up! Don’t forget to include important keywords in your article that your target market are likely to be searching for.
2. Add Your Article to Your Blog
Again, web search engines rank blogs highly, as they constantly provide fresh and relevant content. Blogs provide an opportunity for potential clients to click through to your site, so don’t forget to include a prominent link on your blog. Not sure how to set up a blog? Here is a useful video to demonstrate your to set up a blog – how to set up blog video
3. Put Your Article on Someone Elses Blog
If you have good valuable information to offer, there are people in cyberspace that will love to share it! These are quite likely others in a related industry who are interested in sharing quality information and resources with their own readers. Guest blogging is very common. Begin to network and nurture relationships with likeminded others in your field online, and you will find that invitations follow. You can also make requests to submit suitable articles to relevant blogs.
4. Send Your Article to the Twitterverse
Once your articles are posted online, it is very easy to post a link on twitter once you have an account. You can get one at www.twitter.com .For more about twitter, check out this Twitter You Tube video I will be sharing more about social media marketing in later newsletters.
5. Share Your Article on Facebook As a Note
Yes, let your friends know what you are up to by cutting and pasting your article as a facebook note. Your note will automatically show on your friends feed, and are easily shared by others with their circle of friends. Not on facebook yet? You are missing out!! I would like to meet you there….join me here: www.facebook.com/KrishnaEverson
This is exactly what I am doing with this article. Just make sure your topic is always relevant to those receiving your newsletter, keep it informative, and always add value. (As soon as I finish here, this article will be added to my blog and facebook page!)
7. Add It to Article Websites
This is a wonderful traffic generator as you include a link to your website and quite often your bio, which lets people know a little more about who you are and what you do. Just 10 articles will increase your online profile exponentially!! My favourite article site is www.ezinearticles.com but there are 100′s! My advice? Get started….
8. Turn Your Article Into a Talk
Once you have your article written, you have content ready on hand for those public speaking opportunites that come up! Being prepared, and knowing your topic are two of the key elements of good public speaking. Need more help or want to build your speaking confidence? Check out Toastmasters or a local speaking group. Speaking is an excellent way of reaching groups with your message and attracting the perfect client.
9. Share It At Relevent Networks Instead of a Brochure
Too often, brochures are dull and virtually meaningless, and quite often just talk about you, when it needs to be about what’s in it for the reader. Replacing your brochure with a well-written and relevant article (not a sales pitch), with a short bio and contact information at the end is a great alternative to other passive forms of PR material, and lets people know what great information you have to share. A useful credibility builder.
10. Use It As Chapter In An E-book
Got 10 articles? Then you have an e-book! Combine then into one document, add a contents page, and voila! Use as an enticement to signup for your mailing list, then stay in touch!
My next article writing workshop is May 1.
Stay tuned for online resources and home study guides….coming soon!
Posted in marketing | 
Tags: articles, client attraction, Free Publicity, get online, leverage, marketing, Massage Marketing, promotion | 
6 Comments »
The Power of 'One to Many' – Sharing Your Message to Attract More Clients
Let me tell you about my client and friend Annie Clark (that’s her on the left). Annie is a wellness consultant with a huge scope of knowledge and operates a successful health consultancy on the Sunshine Coast of Australia. Now, Annie wears a lot of hats. She writes and sells books on health topics, runs retreats, does one-on-one consultations and sell a range of health products that meet the needs of her clients.
So how does she promote all this? How did she become so successful? Yes she has a website. Yes you can visit her clinic. Yes you can come to her retreat.
Annie leverages the power of speaking to groups to share her message and attract more clients. She sets the date, promotes the event, get the bums on the seats, and continually fills her pipeline with people who want more of her!!
So what are some of the keys to making presentations work for you:
-Know your audience. Craft a message that suits the audience and speaks in their language.
-Know your topic. It’s a great way to leverage your knowledge and be seen as an expert in your field.
-Make it interesting. Sharing a little of yourself, amusing stories, as well as the facts and figures is far more likely to captivate the audience (thanks to Hari of Coolum Toastmasters for this tip)
-Start small. Rome wasn’t built in a day. Start with some intimate groups and work your way up…gradually expand your comfort zone.
USING YOUR PRESENTATIONS AS A MARKETING TOOL
-Be clear on your purpose and what outcome you would like.
-Don’t forget to include an invitation at the end that makes it easy for audience members to engage with you further or get more information
-Be prepared. Have flyers ready for those who want more details, and have a way to capture interested parties contact details, such as offering them the chance to subscribe for your newsletter, or be sent a special report, or more info.
-Promote the event well in advance to your ideal client base. Make sure your existing clients know you are going to be there. Invite your friends and colleagues for moral support. This will increase the likelihood of cross referrals.
-Send a press release about the event to the local paper, or list it in your community directory and free online directories. (Keep your eyes open for free event directrories for later use, there’s a stack of them.)
These are just a few suggestions for the limited scope of this blog. In short; public speaking is a powerful way to attract more clients without selling! It will help people to remember who you are and what you do. If you present the right message, to the right audience, the right client will automatically gravitate to you, and in turn tell their friends!
Happy speaking….and more clients!
Krishna
www.healthpracticesuccess.com
Posted in Uncategorized | Tags: client attraction, Free Publicity, leverage, promotion, public speaking | 2 Comments »
Getting the Right Message to The Right People Attracts the Right Clients!
If you want to be seen as the ‘go to’ person in your field, a consistent and instantly recognisable message is essential!
Here’s 5 tips to help you gain clarity when crafting and sharing your message.
1. Know who it is you are speaking to!
Choosing the right tone and language for your message can only be done when you know who the listener is. The clearer you are on your preferred audience (you get to choose) the easier it will be. Forget trying to be everything to everyone, that will only water down your important message!
2. Make sure they know what is in it for them
This is known as the WII-fm principle (what’s in it for me). What is their problem, and how will they feel after seeing you. Articulate this in your message and you will make an impression on them. If you don’t make it perfectly clear what is in it for them, don’t expect them to work it out!! If you don’t bother, they certainly won’t.
3. Consistently share the same message!
No matter what promotional tool you are using, it should spread the same message. Your website, your flyers, your ads, your newsletter, your business card; as well as verbally. If you want people to understand what it is you do and how you can help them, and be seen as the right choice, it’s your duty to make sure they know. If not, they might be missing out on what you can do for them just because “oh, I didn’t know you did that!”
4. Share the right message with enough of the right people
There is no point creating the perfect message then sharing it with the wrong audience, or only a few. You’ll just end up ‘tired and frustrated!’ A handful of letterbox drops will not build a business, nor will a couple of community notice boards, and a single network. Ask yourself – where do these people hang out – and then go there (and stay a while). Yes! It’s that simple! (Especially when the message is clearly about ‘what’s in it for them’).
5. Ask your target audience their opinion
Quite often, we spend alot of time creating ‘stuff’, but don’t really bother to ask our audience whether it is meaningful to them. Create a couple of marketing tools (eg. flyers, business cards) and ask some of your ‘ideal clients’ their opinion. You can also ask what they are perceiving from your marketing materials, and see what the come up with. Then you will know whether or not your message is actually being understood in the way you want it to.
Got a question or comment about creating clear messages and getting it to the right audience? Post your comments below.
To your health practice success!
Krishna
Does Your Marketing Plan Have What it Takes to Get the Job Done?
There is a lot of debate about what marketing actually is and what a marketing plan should include. I like to think of marketing as anything that puts you in front of the right type of potential client you want to see in your health practice. This includes things such as what your product is; how you position yourself within your industry and how you are going to promote that to the right people. Of course the whole point of marketing is to get clients or customers.
Today I want to address the whole notion of attracting enough clients so that your health practice prospers. These are not just any client, but clients that want what you have, are willing to pay for it, and will refer others to you.
Too often, health practitioners rely on methods of promotion that is very passive, and does not expose them to enough of the right kinds of prospects. A few flyers on the local noticeboard or down at the local cafe, does not a flourishing practice make! I am not saying don’t use these methods, as they can be very useful, but as stand alone marketing tactics they are not likely to produce a very big result.
BEFORE YOU START DOING ANY PROMOTION
Be clear on what you are promoting. Is it a workshop or a service? Try not to get too many ideas across at one time.
Be clear on your target group. Be as specific as possible. Is it working women, depressed people or men who like fishing? A clear idea of your target market or niche allows you to ‘speak’ to them directly, rather than being a jack of all trades who does anything for anyone. This is not the way to build a solid client base.
Know exactly what you want to achieve. Is it a certain number of clients per week? 10 bums on seats at a workshop? A particular income per month?
Where will you find the right people? Where do they hang out? How can you connect with them?
What tools do you need to reach them? An interesting presentation? Brochures, editorials or press releases?
What is your budget? Of money, of time, of energy?
NOW – THINK IT THROUGH….
-Are enough prospects being exposed to your campaign to get the DESIRED RESULT?
-Are they ready to receive what you are offering?
-Does the methods you want to use suit your target market?
-Do you have enough frequency and exposure to get a RESULT?
-Is your budget enough to get the job done? (Time, money, energy)
-Have you got the right tools?
-What help do you need? Can you delegate anyting?
-SWOT – be aware of any strengths, weaknesses, opportunities and threats.
If you are serious about having a prosperous practice, you must get serious about reaching good quality prospects who can become clients. The right message in front of enough of the right clients will bring you the desired result.
You can turn todays ideas into tomorrow successes when you work towards what you want with passion and persistance. You can do it!
To your health practice success,
Krishna
The Top 3 Mistakes Health Practitioners Make When Trying to Attract More Clients
This is a topic that is really close to my heart, because these are the top 3 mistakes I see most often. For some reason, in the clamour to get more clients, health practitioners and natural therapists repeatedly do these things. Here are the top 3 and what to do instead!
Mistake Number 1: Hide behind a brochure
Now I have absolutely nothing against brochures. Actually I love them (if they are done well with all of the right elements)! But people don’t do business with a brochure, they do business with YOU. So, whilst your brochure can be an excellent tool for sharing what you offer, they are an extremely passive means of promoting yourself, they should not be used as an alternative to connecting actively with potential clients.
What to do instead: Try using more active means of promoting yourself, such as face to face networking or participating in community events. Offering your services as a speaker at networks is a wonderful way to begin to connect with others in a way that draws clients to you instead of having to chase them. For those who really don’t cope in a group situation at all, try joint venturing with others who can recommend you, but don’t forget that there needs to be something in it for them too.
Mistake Number 2: Try to be everything to everyone
We’ve all done it. We announce that we can meet everyone’s needs, that what we do is tailor made for them. It may even be true! But if you say that, then you aren’t differentiating yourself from other practitioners, and may get lost in a sea of them. I know it’s tempting, you think that this will increase the number of prospects for you, but the opposite is true as it won’t be clear why someone should choose you.
What to do instead: Position yourself as an expert. This means send a message about something you specialise in that people want. The more specific the better. For example, if you had acne – would you be more likely to try ‘Proactive’ who specialises in acne, or another skin care range that has something for everyone. Think about it. Now, how to let people know you are an expert? Promote yourself through editorials and articles, speak at events, advertise your specific service, create a specialised newsletter, etc.
Mistake Number 3: Talk about YOU, instead of what’s in it for your client
Open up any yellow pages or newspaper directory and you will see scores of businesses with their logo up in ‘lights’, telling us all about THEM. But do they make it clear how YOUR needs will be met? How do you decide which one to call? By the prettiest ad and logo? No! Correct me if I am wrong, but you are most likely to contact who you think has a solution to your problem.
What to do instead: Talk about your client. Talk about what your ideal clients want. This is called ‘what’s in it for me’ or WII-fm (the station everyone is listening to!) Use a headline that captures the interest of your target market. Be specific. Use testimonials to back up your claims. Remember to always put yourself in your clients shoes and create a message which is client focused rather than you focused.
I hope you have found this information useful. I would love to hear your comments and feedback, and what has or hasn’t worked for you. All the best in your client attraction endeavours!
To your health practice success….
Krishna Everson
Posted in Uncategorized | Tags: branding, client attraction, editorials, Free Publicity, how to tips, promotion | No Comments »
10 Event Ideas to Build Your Business Regardless of the Economy
Creating events that target new clients is a great way to build your client base and be seen as an expert in your chosen field. The type of event you choose is only limited by your imagination. Here are a few to tempt your appetite with the possibilities; your choice will depend on what you hope to achieve from the event. Perhaps it is to increase your public profile, let potential clients experience what you have to offer, build your database, or make sales. Always think of your event as a stepping-stone towards building a solid client base who come back for more, and tell their friends about you, rather than a one-off activity. There is one to suit you. All you have to do is start!
1. Seminar
A seminar is a great way to leverage your time by presenting to a group instead of individually. A well-presented seminar will build your profile as an expert and allow your target market to experience what you offer first hand. Use this format to promote your service, sell your products and build your database of hot prospects.
2. Open Day
An open day is an ideal way to incorporate viral marketing into your mix by offering incentives to your existing clientele to invite friends and family, as well as stimulate potential new clients to visit your establishment or experience your service. Your open day, can be as simple as opening your doors, or may offer exciting workshops and speakers. Offer prizes and incentives for attending, and don’t forget to collect contact details to add to your database.
3. Party Plan
Using party plan to promote and sell your products can be highly lucrative. Passion and drive is necessary as well as top training if you choose to recruit other distributors. An excellent way to connect directly with your customer and encourage repeat business by staying in touch and offering rewards and bonuses.
4. Network
Creating a network that directly appeals to your target market is a sure fire way to build your profile as a leader in your field, and provides access to a steady stream of potential clients.
5. Course
Many health fields lend themselves to offering wonderful content that can be delivered as a course, leveraging your time and building your income working with a group.
6. Joint Venture
Got a few friends or associates that share a target market, but meet client needs in different ways? Why not get together to create and event and promote it to your various networks. Joint ventures work best when all involved take an active part to promote the event to their own client lists.
7. Charity Promotion
Give back to your community by creating an event that supports your favourite charity. Great for joint ventures and networking event by building your profile as you raise funds for a worthy cause.
8. Single Workshop
Holding experiential workshops allows people to personally experience what you are sharing by leveraging your time in a group for a fee. A great stepping stone to attracting one-on-one clients or on selling other products or services.
9. Workshop Series or Course
As above but over a series of days, weeks or months.
10. Conferences and Tradeshows
A more comprehensive approach involving participants that meet the needs of a particular niche. Limited only by your imagination!
Getting started
Events expert Samantha Richardson, founder of Evolution Events generously offered some industry tips to make sure your event is a success in a recent Health Practice Success Radio interview. Click here to listen now, or download for free. Samantha suggests:
-Allow plenty of time to promote your event
-Be clear on what you want to achieve from your event
-Build a team to implement your event, don’t go it alone
-Create a marketing plan
-Create and action plan
-Be clear on your target market to maximise results for your effort
-Remember your existing client base already know and like you, so are more likely to purchase again from you
-Build a strong database to promote to
-Use freely available methods to market your events such as social websites like facebook and online directories instead of expensive advertising
ARE YOU AN EMERGING WORKSHOP LEADER OR PRESENTER?
If you would like to confidently promote and present, then the Luxury Business Boot Camp ‘How to Make More Money Running Your Own Workshops and Events” is for you. To be held this coming weekend on the Gold Coast. For more details click here.
To your Health Practice Success….
Krishna
Posted in Uncategorized | Tags: client attraction, events, leverage, promotion, workshops | 2 Comments »
Can Workshops and Events Help to Build Your Health Practice?
Many of the health practitioners I work with already recognise the value of holding workshops to expose what they do to people they love to work with. Practitioners generally fall into one or more of these categories:
1. Already running workshops and events but aren’t sure whether they can do it more effectively
2. Are confused about whether they should charge for them or offer them free as a promotional strategy
3. Have a good workshop, but find promoting them difficult
4. Really want to run them, but are unsure where to begin
5. Are nervous about speaking in front of a group
Workshops and events are a wonderful way to build your profile as an expert in your field and to leverage what you do to a wider audience, rather than trying to gather momentum one person at a time.
If you would like to harness the power of workshops and events – and do it well – a workshop will be held on the Gold Coast March 20-22 hosted by Samantha Richardson, event extraordinaire and founder of Evolution Events and Margaret Gill from Abundant Private Practices.
Join me for a free live preview teleseminar this Thursday 12th March at 10am when I interview Samantha Richardson TELESEMINAR – Make More Money Speaking and Running Your Own Events visit the web page and click on reminder. You can listen online on or phone in to participate in the call.
If you already know you are ready to learn the skills to promote your event and create a fantastic workshop in one Gold Coast weekend under the guidance of Samantha and Margaret – go straight to the Create and Promote Workshops Business Bootcamp – for more information or to book your place. Seats are limited to 10, so be quick!
To your health practice success….
Krishna
Posted in health, marketing | Tags: client attraction, health, marketing, Professional Development, promotion, success, workshops | No Comments »
THE TOP 3 MISTAKES THAT HEALTH PRACTITIONERS MAKE WHEN TRYING TO ATTRACT NEW CLIENTS
This is a topic that is really close to my heart, because these are the top 3 mistakes I see most often. For some reason, in the clamour to get more clients, health practitioners and natural therapists repeatedly do these things. Here are the top 3 and what to do instead!
Mistake Number 1: Hide behind a brochure
Now I have absolutely nothing against brochures. Actually I love them (if they are done well with all of the right elements)! But people don’t do business with a brochure, they do business with YOU. So, whilst your brochure can be an excellent tool for sharing what you offer, they are an extremely passive means of promoting yourself, they should not be used as an alternative to connecting actively with potential clients.
What to do instead: Try using more active means of promoting yourself, such as face to face networking or participating in community events. Offering your services as a speaker at networks is a wonderful way to begin to connect with others in a way that draws clients to you instead of having to chase them. For those who really don’t cope in a group situation at all, try joint venturing with others who can recommend you, but don’t forget that there needs to be something in it for them too.
Mistake Number 2: Try to be everything to everyone
We’ve all done it. We announce that we can meet everyone’s needs, that what we do is tailor made for them. It may even be true! But if you say that, then you aren’t differentiating yourself from other practitioners, and may get lost in a sea of them. I know it’s tempting, you think that this will increase the number of prospects for you, but the opposite is true as it won’t be clear why someone should choose you.
What to do instead: Position yourself as an expert. This means send a message about something you specialise in that people want. The more specific the better. For example, if you had acne – would you be more likely to try ‘Proactive’ who specialises in acne, or another skin care range that has something for everyone. Think about it. Now, how to let people know you are an expert? Promote yourself through editorials and articles, speak at events, advertise your specific service, create a specialised newsletter, etc.
Mistake Number 3: Talk about YOU, instead of what’s in it for your client
Open up any yellow pages or newspaper directory and you will see scores of businesses with their logo up in ‘lights’, telling us all about THEM. But do they make it clear how YOUR needs will be met? How do you decide which one to call? By the prettiest ad and logo? No! Correct me if I am wrong, but you are most likely to contact who you think has a solution to your problem.
What to do instead: Talk about your client. Talk about what your ideal clients want. This is called ‘what’s in it for me’ or WII-fm (the station everyone is listening to!) Use a headline that captures the interest of your target market. Be specific. Use testimonials to back up your claims. Remember to always put yourself in your clients shoes and create a message which is client focused rather than you focused.
I hope you have found this information useful. I would love to hear your comments and feedback, and what has or hasn’t worked for you. All the best in your client attraction endeavours!
To your health practice success….
Krishna Everson
KRISHNA’S BIO: Krishna Everson, client attraction and retention mentor to the health industry, works primarily with health practitioners who hate marketing but want to build successful practices that thrive, instead of just barely survive. Krishna is the author of upcoming book “The No-Hype Guide to Marketing for Health Practitioners”.
Email: krishna@healthpracticesuccess.com
Web: http://www.healthpracticesuccess.com/
Posted in Uncategorized | Tags: client attraction, Massage Marketing, mistakes, networking, promotion | No Comments »
What Have You Got In Your Hand? The Key to Your Thriving Health Practice in 2009…
Don’t you love fresh starts? The chance to bid farewell to the old and create something new? That’s why I find new year’s so refreshing.
When shedding the old, the key is to hang on to what has worked well for you and discard, or change what hasn’t. I have to confess that I haven’t stayed in touch with people as much as I would have liked last year, but this year will see that change. Which brings me to the topic of this blog – what have you already got in your hand (seed) that if nurtured will make all the difference to the success (harvest) of your health practice this year?
Your existing database. Your database probably falls into one of these categories:
- Database? What database?
- I have some bits of paper with names and addresses somewhere…..amongst the rat droppings and cockroach poop…
- Incomplete database. I started one but got distracted by something much more fun….
- You have a database but don’t use it.
- You have a database and are regularly in contact with those on it.
I can relate to all of these, and have been at each point at different times. But, I promise you that those who answered number 1, will not have the success that the number 5′s are having.
Today I want to encourage you to bite the bullet and get your data base in order. Here is a simple checklist, so your can start planting that seed and reaping your harvest.
Create a manageable file of all leads and clients alphabetically. Ideally this will be on your computer into Outlook, Excell or Access. If you don’t have a computer, an card system from your office supplier will do. (If you are too busy, pay someone to do it for you).
Categorise you clients into A, B, C, D. This could mean your most active are A, or those that spend the most per session for example.
Create a marketing plan for each segment. Keep it simple so it doesn’t overwhelm. This could include sending a regular newsletter, sending a promotional postcard, or staying in touch for birthdays and Christmas.
Activate your marketing plan. Without it you won’t thrive, in fact you probably won’t survive.
If you are thinking you can’t be bothered or it’s too much work, ponder this: 68% of clients go elsewhere because of indifference. It also costs at least 10 times more to attract new clients, than work with existing ones.
Additional success tips when working with your database:
- Keep your lists as current as possible (sending a Christmas card to someone from 5 years ago probably won’t be effective, but may be insulting!)
- Make sure what you send is relevant. (Sending your male clients info about the latest womens’ festival is just plain silly!) Classifying your lists will ensure relevancy
- If using email be sure that you have permission to send otherwise it may be considered spam and is illegal and you can be heavily fined.
- Use an email and newsletter managment system such as icontact or aweber to create beautiful newsletters and email campaigns.
- Create personalised postcards and brochures at very low cost using Vistaprint. They offer a huge range of designs for a wide variety of stationery. I especially recommend their postcards which are very good quality. Looking professional at all times is important.
- Be consistent – regular contact ensures better results and more referrals.
Keep it simple, and enjoy regular contact with those you already know. Build relationships….it’s the way good business is done….and it’s enjoyable. If you don’t like interacting with people, you are probaly in the wrong industry!
To your health practice success….
Krishna
Posted in marketing | Tags: database management, Free Publicity, marketing, newsletters, promotion, success | No Comments »
What Have You Got In Your Hand? The Key to Your Thriving Health Practice in 2009…
Don’t you love fresh starts? The chance to bid farewell to the old and create something new? That’s why I find new year’s so refreshing.
When shedding the old, the key is to hang on to what has worked well for you and discard, or change what hasn’t. I have to confess that I haven’t stayed in touch with people as much as I would have liked last year, but this year will see that change. Which brings me to the topic of this blog – what have you already got in your hand (seed) that if nurtured will make all the difference to the success (harvest) of your health practice this year?
Your existing database. Your database probably falls into one of these categories:
- Database? What database?
- I have some bits of paper with names and addresses somewhere…..amongst the rat droppings and cockroach poop…
- Incomplete database. I started one but got distracted by something much more fun….
- You have a database but don’t use it.
- You have a database and are regularly in contact with those on it.
I can relate to all of these, and have been at each point at different times. But, I promise you that those who answered number 1, will not have the success that the number 5′s are having.
Today I want to encourage you to bite the bullet and get your data base in order. Here is a simple checklist, so your can start planting that seed and reaping your harvest.
Create a manageable file of all leads and clients alphabetically. Ideally this will be on your computer into Outlook, Excell or Access. If you don’t have a computer, an card system from your office supplier will do. (If you are too busy, pay someone to do it for you).
Categorise you clients into A, B, C, D. This could mean your most active are A, or those that spend the most per session for example.
Create a marketing plan for each segment. Keep it simple so it doesn’t overwhelm. This could include sending a regular newsletter, sending a promotional postcard, or staying in touch for birthdays and Christmas.
Activate your marketing plan. Without it you won’t thrive, in fact you probably won’t survive.
If you are thinking you can’t be bothered or it’s too much work, ponder this: 68% of clients go elsewhere because of indifference. It also costs at least 10 times more to attract new clients, than work with existing ones.
Additional success tips when working with your database:
- Keep your lists as current as possible (sending a Christmas card to someone from 5 years ago probably won’t be effective, but may be insulting!)
- Make sure what you send is relevant. (Sending your male clients info about the latest womens’ festival is just plain silly!) Classifying your lists will ensure relevancy
- If using email be sure that you have permission to send otherwise it may be considered spam and is illegal and you can be heavily fined.
- Use an email and newsletter managment system such as icontact or aweber to create beautiful newsletters and email campaigns.
- Create personalised postcards and brochures at very low cost using Vistaprint. They offer a huge range of designs for a wide variety of stationery. I especially recommend their postcards which are very good quality. Looking professional at all times is important.
- Be consistent – regular contact ensures better results and more referrals.
Keep it simple, and enjoy regular contact with those you already know. Build relationships….it’s the way good business is done….and it’s enjoyable. If you don’t like interacting with people, you are probaly in the wrong industry!
To your health practice success….
Krishna
Posted in marketing | Tags: database management, Free Publicity, marketing, newsletters, promotion, success | No Comments »
