Posts Tagged ‘marketing’
HEALTHY MARKETING TELESUMMIT
April 2, 2010 | 
Author Would you like to fill your appointment book?
Tune into and connect with 12 of the world’s best marketing mentors. They will be joining The Healthy Marketing Guide to answer your questions and help you to build a profitable and thriving health or coaching practice.
Subscribe at the top right corner for the launch and marketing updates.
STAY TUNED!
10 Ways to Use One Article as a Marketing Tool
1. Include Your Article on Your Website
There are two great reasons to add articles to your website. The first because people use the web to seek information. If you are providing quality information to your target market, they are more likely to follow you and want to connect. Secondly, online search engines love fresh content, and are more likely rank your site if it is regularly updated. Forget static websites, they are a bit like an outdated brochure that no-one picks up! Don’t forget to include important keywords in your article that your target market are likely to be searching for.
2. Add Your Article to Your Blog
Again, web search engines rank blogs highly, as they constantly provide fresh and relevant content. Blogs provide an opportunity for potential clients to click through to your site, so don’t forget to include a prominent link on your blog. Not sure how to set up a blog? Here is a useful video to demonstrate your to set up a blog – how to set up blog video
3. Put Your Article on Someone Elses Blog
If you have good valuable information to offer, there are people in cyberspace that will love to share it! These are quite likely others in a related industry who are interested in sharing quality information and resources with their own readers. Guest blogging is very common. Begin to network and nurture relationships with likeminded others in your field online, and you will find that invitations follow. You can also make requests to submit suitable articles to relevant blogs.
4. Send Your Article to the Twitterverse
Once your articles are posted online, it is very easy to post a link on twitter once you have an account. You can get one at www.twitter.com .For more about twitter, check out this Twitter You Tube video I will be sharing more about social media marketing in later newsletters.
5. Share Your Article on Facebook As a Note
Yes, let your friends know what you are up to by cutting and pasting your article as a facebook note. Your note will automatically show on your friends feed, and are easily shared by others with their circle of friends. Not on facebook yet? You are missing out!! I would like to meet you there….join me here: www.facebook.com/KrishnaEverson
This is exactly what I am doing with this article. Just make sure your topic is always relevant to those receiving your newsletter, keep it informative, and always add value. (As soon as I finish here, this article will be added to my blog and facebook page!)
7. Add It to Article Websites
This is a wonderful traffic generator as you include a link to your website and quite often your bio, which lets people know a little more about who you are and what you do. Just 10 articles will increase your online profile exponentially!! My favourite article site is www.ezinearticles.com but there are 100′s! My advice? Get started….
8. Turn Your Article Into a Talk
Once you have your article written, you have content ready on hand for those public speaking opportunites that come up! Being prepared, and knowing your topic are two of the key elements of good public speaking. Need more help or want to build your speaking confidence? Check out Toastmasters or a local speaking group. Speaking is an excellent way of reaching groups with your message and attracting the perfect client.
9. Share It At Relevent Networks Instead of a Brochure
Too often, brochures are dull and virtually meaningless, and quite often just talk about you, when it needs to be about what’s in it for the reader. Replacing your brochure with a well-written and relevant article (not a sales pitch), with a short bio and contact information at the end is a great alternative to other passive forms of PR material, and lets people know what great information you have to share. A useful credibility builder.
10. Use It As Chapter In An E-book
Got 10 articles? Then you have an e-book! Combine then into one document, add a contents page, and voila! Use as an enticement to signup for your mailing list, then stay in touch!
My next article writing workshop is May 1.
Stay tuned for online resources and home study guides….coming soon!
Posted in marketing | 
Tags: articles, client attraction, Free Publicity, get online, leverage, marketing, Massage Marketing, promotion | 
6 Comments »
Getting the Right Message to The Right People Attracts the Right Clients!
If you want to be seen as the ‘go to’ person in your field, a consistent and instantly recognisable message is essential!
Here’s 5 tips to help you gain clarity when crafting and sharing your message.
1. Know who it is you are speaking to!
Choosing the right tone and language for your message can only be done when you know who the listener is. The clearer you are on your preferred audience (you get to choose) the easier it will be. Forget trying to be everything to everyone, that will only water down your important message!
2. Make sure they know what is in it for them
This is known as the WII-fm principle (what’s in it for me). What is their problem, and how will they feel after seeing you. Articulate this in your message and you will make an impression on them. If you don’t make it perfectly clear what is in it for them, don’t expect them to work it out!! If you don’t bother, they certainly won’t.
3. Consistently share the same message!
No matter what promotional tool you are using, it should spread the same message. Your website, your flyers, your ads, your newsletter, your business card; as well as verbally. If you want people to understand what it is you do and how you can help them, and be seen as the right choice, it’s your duty to make sure they know. If not, they might be missing out on what you can do for them just because “oh, I didn’t know you did that!”
4. Share the right message with enough of the right people
There is no point creating the perfect message then sharing it with the wrong audience, or only a few. You’ll just end up ‘tired and frustrated!’ A handful of letterbox drops will not build a business, nor will a couple of community notice boards, and a single network. Ask yourself – where do these people hang out – and then go there (and stay a while). Yes! It’s that simple! (Especially when the message is clearly about ‘what’s in it for them’).
5. Ask your target audience their opinion
Quite often, we spend alot of time creating ‘stuff’, but don’t really bother to ask our audience whether it is meaningful to them. Create a couple of marketing tools (eg. flyers, business cards) and ask some of your ‘ideal clients’ their opinion. You can also ask what they are perceiving from your marketing materials, and see what the come up with. Then you will know whether or not your message is actually being understood in the way you want it to.
Got a question or comment about creating clear messages and getting it to the right audience? Post your comments below.
To your health practice success!
Krishna
10 Ideas to Build Your Profile as an Expert to Attract Clients
People love to be reassured that those they go to for help are capable of solving their problem. But how do you get recognised as the ‘go to’ person for what you offer? Here are 10 ideas that can help develop your profile as an expert. We will explore them in more detail over the coming weeks…..
1. Forget trying to be everything to everyone
At first it may seem logical to offer something to ‘everyone’, but what this does is water down your message so that you ‘blend in’ to the background, the opposite of what you need to do. It is far better to specialise if you want to be seen as an expert and attract a steady stream of new clients.
2. Develop expertise in a specialised area, do the research, learn the skills
Being recognised as a expert is more than a ‘label’, it must also be true! Decide what you love doing, and how you can help people most and focus on that. This may mean finding a mentor or doing some extra learning to develop a deeper understanding of your field of expertise.
3. Draw on your existing skills and talents
Every experience we have had brings us to the point that we are today, so needs to be honored and valued. When I embarked on a health career I thought I had kissed my corporate life goodbye forever! It was only when I blended my experience of the two that I was able to really make an impact. Using your expertise to provide a great solution to a group of people that you know and understand well can really magnify your point of difference and leverage your expert status.
4. Write a book
If you want to propel your business to the next level, writing a book is a great way to leverage your knowledge and build your profile.
5. Use articles
I can’t think of a better low cost way to quickly position yourself as an expert. Writing content rich articles about your area of expertise and submitting them to newspapers, trade publications and online, is a powerful way to build credibility.
6. Speaking
A super powerful way to be recognised as an expert in your chosen field. Speaking directly to your niche will quickly attract new clients when you consistently add value with the message you share. Add an invitation or irresistable offer and you are well on the way to taking your business to the next level.
7. Mentor others
Think about your own favorite mentors. Most likely they generously shared what they knew to help others ‘learning the ropes’. Offering your time and knowledge to others is a powerful calling card.
8. Run events
Creating an event that meets the needs of your target market can help to enhance your profile as a specialist. You can joint venture with other professionals who offer great services to increase exposure to your ideal prospect.
9. Use a variety of methods to share a consistent message
The worlds most identifiable ‘brands’ have a consistent message across the various mediums they use. Whether your message comes face to face, in print, via electronic media or newsletter….your message needs to be specific, solve a problem and be easily identified.
10. Be mindful of the company you keep
I’ve heard it said that we are an average of the 5 people we associate with most. Surround yourself with likeminded people who are aiming for excellence in their field of endeavour.
This list are just some suggestions that can help to build your profile as an expert. In most instances they are relatively low cost. Begin by choosing the ones that work for you (this may require ‘stepping out’ a little…but that’s okay…you can do it!). Establishing yourself as an expert may mean developing some new skills, or doing some things differently, so allow time to work on your business as well as in it. Stay tuned as we explore some of these ideas in more detail over the next few weeks.
All the best with your (ad)ventures….
Krishna
Posted in marketing | Tags: branding, client attraction, events, expert, Free Publicity, joint ventures, leverage, marketing, Professional Development, success | 2 Comments »
Attract More Clients Using the 80/20 Rule
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Are You Confused About How to Market and Promote Your Health Business?
Need clarity on the best ways to attract more clients?
Most natural therapists, health practitioners and coaches are passionate about helping people to live better lives. But sometimes it can be a challenge to turn this passion into a profitable business.
Does that sound like you?
If so, join me for a full day on July 4 at Pacific Paradise on the Queensland Sunshine Coast and learn HEALTHY MARKETING strategies that you can implement immediately into your business and attract more clients.
At this interactive workshop you will learn: I know you are ready for a more prosperous practice. Why wait? For more details or to book online visit http://www.healthpracticesuccess.com/training.html training and workshops page. One saturday will make all the difference to connecting with new clients you love to work with. If you are tired of wondering why your marketing efforts aren’t paying off as well as you’d like them, this workshop is for you. Visit http://www.healthpracticesuccess.com/training.html or email krishna@healthpracticesuccess.com with any questions you have.
Does Your Marketing Plan Have What it Takes to Get the Job Done?
Does Your Marketing Plan Have What it Takes to Get the Job Done?
There is a lot of debate about what marketing actually is and what a marketing plan should include. I like to think of marketing as anything that puts you in front of the right type of potential client you want to see in your health practice. This includes things such as what your product is; how you position yourself within your industry and how you are going to promote that to the right people. Of course the whole point of marketing is to get clients or customers.
Today I want to address the whole notion of attracting enough clients so that your health practice prospers. These are not just any client, but clients that want what you have, are willing to pay for it, and will refer others to you.
Too often, health practitioners rely on methods of promotion that is very passive, and does not expose them to enough of the right kinds of prospects. A few flyers on the local noticeboard or down at the local cafe, does not a flourishing practice make! I am not saying don’t use these methods, as they can be very useful, but as stand alone marketing tactics they are not likely to produce a very big result.
BEFORE YOU START DOING ANY PROMOTION
Be clear on what you are promoting. Is it a workshop or a service? Try not to get too many ideas across at one time.
Be clear on your target group. Be as specific as possible. Is it working women, depressed people or men who like fishing? A clear idea of your target market or niche allows you to ‘speak’ to them directly, rather than being a jack of all trades who does anything for anyone. This is not the way to build a solid client base.
Know exactly what you want to achieve. Is it a certain number of clients per week? 10 bums on seats at a workshop? A particular income per month?
Where will you find the right people? Where do they hang out? How can you connect with them?
What tools do you need to reach them? An interesting presentation? Brochures, editorials or press releases?
What is your budget? Of money, of time, of energy?
NOW – THINK IT THROUGH….
-Are enough prospects being exposed to your campaign to get the DESIRED RESULT?
-Are they ready to receive what you are offering?
-Does the methods you want to use suit your target market?
-Do you have enough frequency and exposure to get a RESULT?
-Is your budget enough to get the job done? (Time, money, energy)
-Have you got the right tools?
-What help do you need? Can you delegate anyting?
-SWOT – be aware of any strengths, weaknesses, opportunities and threats.
If you are serious about having a prosperous practice, you must get serious about reaching good quality prospects who can become clients. The right message in front of enough of the right clients will bring you the desired result.
You can turn todays ideas into tomorrow successes when you work towards what you want with passion and persistance. You can do it!
To your health practice success,
Krishna
7 Tips to Build Your Health Business During a Recession
Now is a great time to plant seed and be rewarded with a harvest. After all you reap what you sow. Here’s 7 tips to get you started.
1. GET CLEAR ON WHAT YOU WANT
This is no time to panic!! Get clarity on what you want to achieve and FOCUS. Focus allows you to find the shortest route between 2 points.
2. IDENTIFY A NICHE
Most small businesses have limited resources, which means that there is generally not adequate time and money to be all things to all people effectively. This does not mean “give up”. It simply means identify your ideal client who you can serve the best that will be profitable and actively work with them. The most efficient way to build your business is to aim for a target, not go swimming in an ocean!
3. CREATE A MARKETING PLAN
Once you have identified your niche, creating a marketing plan should be easy. Determine where to connect with your niche, what methods will be most effective. Do they congregate in groups, read newspapers or magazines, search online, or seek information though referrals? What message do you want them to hear, and how is the best way to send that message?
4. WORK WITH WHAT YOU’VE GOT IN YOUR HAND
68% of your customers go elsewhere because of indifference! Does that shock you? Put your energy into your existing clients and you will increase their average spend. This means more profits for you. Build loyalty by staying in touch. Educate your clients about what other services you provide that they may not be aware of. Ask for referrals from satisfied clients, or start a referral or rewards program.
5. ACTIVELY PROMOTE YOUR BUSINESS
Apathy. A six letter word that will suck the life out of your business if you let it. Now is not the time to sit back and let external circumstances dictate the outcomes of what is important to you. Difficult times can be used favourably to steadily build your market share, but you need to take ACTION. Once you have your marketing plan outlined begin to implement promotions that specifically reach your target market. Some suggestions include:
-Speak at networks that reach your identified niche
-Advertise on or offline in places that your target group access
-Use the unlimited free options available to you such as articles online and off, social media and free directories
-Activate your existing database by sending your latest catalogues and offers
-Run a competition or event that generates interest in you by your target group, and invite the media to be a part of it
Remember if your business is folds because you choose to do nothing, you only have yourself to blame, not the ‘recession’ which is a symptom that is temporary.
6. ALWAYS TALK IN ‘WHAT’S IN IT FOR ME’ TERMS
Your customer is not interested in ‘your business’ or even what it does. So don’t bore them with a long list of your attributes. They are interested in what perceived problem you can solve, so DO provide them with lots benefits you provide that can help them with their needs.
7. EVALUATE WHAT DOES AND DOESN’T WORK
You would have heard the claim that “half of my advertising works, I just don’t know which half”. Well, this is only partly true. You need to know where your customers are coming from and why, so remember to ask. List what types of promotion has worked in the past and do more of that. Ditch what hasn’t worked, or tweak where necessary.
“The fishermen know that the sea is dangerous and the storm terrible, but they have never found these dangers sufficient reason for remaining ashore.” Vincent Van Gogh
To your health practice success….
Krishna Everson
http://www.healthpracticesuccess.com
Posted in Uncategorized | Tags: business, evaluate, focus, health, marketing, niche, plan, promote, recession, Uncategorized | No Comments »
Can Workshops and Events Help to Build Your Health Practice?
Many of the health practitioners I work with already recognise the value of holding workshops to expose what they do to people they love to work with. Practitioners generally fall into one or more of these categories:
1. Already running workshops and events but aren’t sure whether they can do it more effectively
2. Are confused about whether they should charge for them or offer them free as a promotional strategy
3. Have a good workshop, but find promoting them difficult
4. Really want to run them, but are unsure where to begin
5. Are nervous about speaking in front of a group
Workshops and events are a wonderful way to build your profile as an expert in your field and to leverage what you do to a wider audience, rather than trying to gather momentum one person at a time.
If you would like to harness the power of workshops and events – and do it well – a workshop will be held on the Gold Coast March 20-22 hosted by Samantha Richardson, event extraordinaire and founder of Evolution Events and Margaret Gill from Abundant Private Practices.
Join me for a free live preview teleseminar this Thursday 12th March at 10am when I interview Samantha Richardson TELESEMINAR – Make More Money Speaking and Running Your Own Events visit the web page and click on reminder. You can listen online on or phone in to participate in the call.
If you already know you are ready to learn the skills to promote your event and create a fantastic workshop in one Gold Coast weekend under the guidance of Samantha and Margaret – go straight to the Create and Promote Workshops Business Bootcamp – for more information or to book your place. Seats are limited to 10, so be quick!
To your health practice success….
Krishna
Posted in health, marketing | Tags: client attraction, health, marketing, Professional Development, promotion, success, workshops | No Comments »
