Posts Tagged ‘leverage’
Sanity Saver Tip #3 Use one piece of work in many ways
May 12, 2011 | 
Author 
If you are ‘working’ for yourself, you have probably noticed you wear a LOT of hats! It’s no wonder that overwhelm has a tendency to kick in on a regular basis.
One of the best ways to reduce that feeling of overwhelm re-use things you have done wherever possible, a great way to leverage your time.
When it comes to marketing your business, it’s possible to take one piece of information and apply it a few different ways, so that you maximise the exposure with minimum effort. It’s kind of like the beehive on the left. You do the work once, and then send it out into the world in different formats to make an impact in the market place, where YOUR customers are waiting for YOU!
Lets start with a page of information. Information that your clients (and potential clients), both need AND want. Something that can demonstrate your value, so they become interested in your products and services, and recognise that YOU are you are the one to help them.
Here’s 7 ideas to get you thinking. Start with 500 words (about 1 typed page) and turn it into:
- A blog article
- Share that blog article on Twitter
- Turn it into a powerpoint to use as a presentation
- Break it up into small bite sized chunks and share those hints on your Facebook status
- Put it in your newsletter to existing clients
- Use it as an info handout at a network with your card attached
- Record it as an audio (Blog talk radio is a good place to start)
So what do you think? See how one piece of information will help you to promote your business widely, without unecessary overwhelm? Does this feel doable to you? Perhaps you just choose to use the first 3. My main point is not to keep starting from scratch, but use the information that you already have in your filing cabinet and on your hard drive.
If you’d like some help, I’m here for you, so just drop me a line at krishna@healthymarketing.com.au or skype: healthbizmentor or simply add a comment below, which I will happily reply to.
Happy marketing!
Krishna
Posted in Overwhelm, articles, blogging, leverage, marketing, sanity saver | 
Tags: leverage | 
No Comments »
10 Ways to Use One Article as a Marketing Tool
1. Include Your Article on Your Website
There are two great reasons to add articles to your website. The first because people use the web to seek information. If you are providing quality information to your target market, they are more likely to follow you and want to connect. Secondly, online search engines love fresh content, and are more likely rank your site if it is regularly updated. Forget static websites, they are a bit like an outdated brochure that no-one picks up! Don’t forget to include important keywords in your article that your target market are likely to be searching for.
2. Add Your Article to Your Blog
Again, web search engines rank blogs highly, as they constantly provide fresh and relevant content. Blogs provide an opportunity for potential clients to click through to your site, so don’t forget to include a prominent link on your blog. Not sure how to set up a blog? Here is a useful video to demonstrate your to set up a blog – how to set up blog video
3. Put Your Article on Someone Elses Blog
If you have good valuable information to offer, there are people in cyberspace that will love to share it! These are quite likely others in a related industry who are interested in sharing quality information and resources with their own readers. Guest blogging is very common. Begin to network and nurture relationships with likeminded others in your field online, and you will find that invitations follow. You can also make requests to submit suitable articles to relevant blogs.
4. Send Your Article to the Twitterverse
Once your articles are posted online, it is very easy to post a link on twitter once you have an account. You can get one at www.twitter.com .For more about twitter, check out this Twitter You Tube video I will be sharing more about social media marketing in later newsletters.
5. Share Your Article on Facebook As a Note
Yes, let your friends know what you are up to by cutting and pasting your article as a facebook note. Your note will automatically show on your friends feed, and are easily shared by others with their circle of friends. Not on facebook yet? You are missing out!! I would like to meet you there….join me here: www.facebook.com/KrishnaEverson
This is exactly what I am doing with this article. Just make sure your topic is always relevant to those receiving your newsletter, keep it informative, and always add value. (As soon as I finish here, this article will be added to my blog and facebook page!)
7. Add It to Article Websites
This is a wonderful traffic generator as you include a link to your website and quite often your bio, which lets people know a little more about who you are and what you do. Just 10 articles will increase your online profile exponentially!! My favourite article site is www.ezinearticles.com but there are 100′s! My advice? Get started….
8. Turn Your Article Into a Talk
Once you have your article written, you have content ready on hand for those public speaking opportunites that come up! Being prepared, and knowing your topic are two of the key elements of good public speaking. Need more help or want to build your speaking confidence? Check out Toastmasters or a local speaking group. Speaking is an excellent way of reaching groups with your message and attracting the perfect client.
9. Share It At Relevent Networks Instead of a Brochure
Too often, brochures are dull and virtually meaningless, and quite often just talk about you, when it needs to be about what’s in it for the reader. Replacing your brochure with a well-written and relevant article (not a sales pitch), with a short bio and contact information at the end is a great alternative to other passive forms of PR material, and lets people know what great information you have to share. A useful credibility builder.
10. Use It As Chapter In An E-book
Got 10 articles? Then you have an e-book! Combine then into one document, add a contents page, and voila! Use as an enticement to signup for your mailing list, then stay in touch!
My next article writing workshop is May 1.
Stay tuned for online resources and home study guides….coming soon!
Posted in marketing | Tags: articles, client attraction, Free Publicity, get online, leverage, marketing, Massage Marketing, promotion | 6 Comments »
The Power of 'One to Many' – Sharing Your Message to Attract More Clients
Let me tell you about my client and friend Annie Clark (that’s her on the left). Annie is a wellness consultant with a huge scope of knowledge and operates a successful health consultancy on the Sunshine Coast of Australia. Now, Annie wears a lot of hats. She writes and sells books on health topics, runs retreats, does one-on-one consultations and sell a range of health products that meet the needs of her clients.
So how does she promote all this? How did she become so successful? Yes she has a website. Yes you can visit her clinic. Yes you can come to her retreat.
Annie leverages the power of speaking to groups to share her message and attract more clients. She sets the date, promotes the event, get the bums on the seats, and continually fills her pipeline with people who want more of her!!
So what are some of the keys to making presentations work for you:
-Know your audience. Craft a message that suits the audience and speaks in their language.
-Know your topic. It’s a great way to leverage your knowledge and be seen as an expert in your field.
-Make it interesting. Sharing a little of yourself, amusing stories, as well as the facts and figures is far more likely to captivate the audience (thanks to Hari of Coolum Toastmasters for this tip)
-Start small. Rome wasn’t built in a day. Start with some intimate groups and work your way up…gradually expand your comfort zone.
USING YOUR PRESENTATIONS AS A MARKETING TOOL
-Be clear on your purpose and what outcome you would like.
-Don’t forget to include an invitation at the end that makes it easy for audience members to engage with you further or get more information
-Be prepared. Have flyers ready for those who want more details, and have a way to capture interested parties contact details, such as offering them the chance to subscribe for your newsletter, or be sent a special report, or more info.
-Promote the event well in advance to your ideal client base. Make sure your existing clients know you are going to be there. Invite your friends and colleagues for moral support. This will increase the likelihood of cross referrals.
-Send a press release about the event to the local paper, or list it in your community directory and free online directories. (Keep your eyes open for free event directrories for later use, there’s a stack of them.)
These are just a few suggestions for the limited scope of this blog. In short; public speaking is a powerful way to attract more clients without selling! It will help people to remember who you are and what you do. If you present the right message, to the right audience, the right client will automatically gravitate to you, and in turn tell their friends!
Happy speaking….and more clients!
Krishna
www.healthpracticesuccess.com
Posted in Uncategorized | Tags: client attraction, Free Publicity, leverage, promotion, public speaking | 2 Comments »
10 Ideas to Build Your Profile as an Expert to Attract Clients
People love to be reassured that those they go to for help are capable of solving their problem. But how do you get recognised as the ‘go to’ person for what you offer? Here are 10 ideas that can help develop your profile as an expert. We will explore them in more detail over the coming weeks…..
1. Forget trying to be everything to everyone
At first it may seem logical to offer something to ‘everyone’, but what this does is water down your message so that you ‘blend in’ to the background, the opposite of what you need to do. It is far better to specialise if you want to be seen as an expert and attract a steady stream of new clients.
2. Develop expertise in a specialised area, do the research, learn the skills
Being recognised as a expert is more than a ‘label’, it must also be true! Decide what you love doing, and how you can help people most and focus on that. This may mean finding a mentor or doing some extra learning to develop a deeper understanding of your field of expertise.
3. Draw on your existing skills and talents
Every experience we have had brings us to the point that we are today, so needs to be honored and valued. When I embarked on a health career I thought I had kissed my corporate life goodbye forever! It was only when I blended my experience of the two that I was able to really make an impact. Using your expertise to provide a great solution to a group of people that you know and understand well can really magnify your point of difference and leverage your expert status.
4. Write a book
If you want to propel your business to the next level, writing a book is a great way to leverage your knowledge and build your profile.
5. Use articles
I can’t think of a better low cost way to quickly position yourself as an expert. Writing content rich articles about your area of expertise and submitting them to newspapers, trade publications and online, is a powerful way to build credibility.
6. Speaking
A super powerful way to be recognised as an expert in your chosen field. Speaking directly to your niche will quickly attract new clients when you consistently add value with the message you share. Add an invitation or irresistable offer and you are well on the way to taking your business to the next level.
7. Mentor others
Think about your own favorite mentors. Most likely they generously shared what they knew to help others ‘learning the ropes’. Offering your time and knowledge to others is a powerful calling card.
8. Run events
Creating an event that meets the needs of your target market can help to enhance your profile as a specialist. You can joint venture with other professionals who offer great services to increase exposure to your ideal prospect.
9. Use a variety of methods to share a consistent message
The worlds most identifiable ‘brands’ have a consistent message across the various mediums they use. Whether your message comes face to face, in print, via electronic media or newsletter….your message needs to be specific, solve a problem and be easily identified.
10. Be mindful of the company you keep
I’ve heard it said that we are an average of the 5 people we associate with most. Surround yourself with likeminded people who are aiming for excellence in their field of endeavour.
This list are just some suggestions that can help to build your profile as an expert. In most instances they are relatively low cost. Begin by choosing the ones that work for you (this may require ‘stepping out’ a little…but that’s okay…you can do it!). Establishing yourself as an expert may mean developing some new skills, or doing some things differently, so allow time to work on your business as well as in it. Stay tuned as we explore some of these ideas in more detail over the next few weeks.
All the best with your (ad)ventures….
Krishna
Posted in marketing | Tags: branding, client attraction, events, expert, Free Publicity, joint ventures, leverage, marketing, Professional Development, success | 2 Comments »
10 Event Ideas to Build Your Business Regardless of the Economy
Creating events that target new clients is a great way to build your client base and be seen as an expert in your chosen field. The type of event you choose is only limited by your imagination. Here are a few to tempt your appetite with the possibilities; your choice will depend on what you hope to achieve from the event. Perhaps it is to increase your public profile, let potential clients experience what you have to offer, build your database, or make sales. Always think of your event as a stepping-stone towards building a solid client base who come back for more, and tell their friends about you, rather than a one-off activity. There is one to suit you. All you have to do is start!
1. Seminar
A seminar is a great way to leverage your time by presenting to a group instead of individually. A well-presented seminar will build your profile as an expert and allow your target market to experience what you offer first hand. Use this format to promote your service, sell your products and build your database of hot prospects.
2. Open Day
An open day is an ideal way to incorporate viral marketing into your mix by offering incentives to your existing clientele to invite friends and family, as well as stimulate potential new clients to visit your establishment or experience your service. Your open day, can be as simple as opening your doors, or may offer exciting workshops and speakers. Offer prizes and incentives for attending, and don’t forget to collect contact details to add to your database.
3. Party Plan
Using party plan to promote and sell your products can be highly lucrative. Passion and drive is necessary as well as top training if you choose to recruit other distributors. An excellent way to connect directly with your customer and encourage repeat business by staying in touch and offering rewards and bonuses.
4. Network
Creating a network that directly appeals to your target market is a sure fire way to build your profile as a leader in your field, and provides access to a steady stream of potential clients.
5. Course
Many health fields lend themselves to offering wonderful content that can be delivered as a course, leveraging your time and building your income working with a group.
6. Joint Venture
Got a few friends or associates that share a target market, but meet client needs in different ways? Why not get together to create and event and promote it to your various networks. Joint ventures work best when all involved take an active part to promote the event to their own client lists.
7. Charity Promotion
Give back to your community by creating an event that supports your favourite charity. Great for joint ventures and networking event by building your profile as you raise funds for a worthy cause.
8. Single Workshop
Holding experiential workshops allows people to personally experience what you are sharing by leveraging your time in a group for a fee. A great stepping stone to attracting one-on-one clients or on selling other products or services.
9. Workshop Series or Course
As above but over a series of days, weeks or months.
10. Conferences and Tradeshows
A more comprehensive approach involving participants that meet the needs of a particular niche. Limited only by your imagination!
Getting started
Events expert Samantha Richardson, founder of Evolution Events generously offered some industry tips to make sure your event is a success in a recent Health Practice Success Radio interview. Click here to listen now, or download for free. Samantha suggests:
-Allow plenty of time to promote your event
-Be clear on what you want to achieve from your event
-Build a team to implement your event, don’t go it alone
-Create a marketing plan
-Create and action plan
-Be clear on your target market to maximise results for your effort
-Remember your existing client base already know and like you, so are more likely to purchase again from you
-Build a strong database to promote to
-Use freely available methods to market your events such as social websites like facebook and online directories instead of expensive advertising
ARE YOU AN EMERGING WORKSHOP LEADER OR PRESENTER?
If you would like to confidently promote and present, then the Luxury Business Boot Camp ‘How to Make More Money Running Your Own Workshops and Events” is for you. To be held this coming weekend on the Gold Coast. For more details click here.
To your Health Practice Success….
Krishna
Posted in Uncategorized | Tags: client attraction, events, leverage, promotion, workshops | 2 Comments »
