INTRODUCTION TO THE BLUEPRINT AND HOW TO USE IT

This Healthy Marketing Blueprint has been divided into 7 essential sections to help you build your marketing confidence. Each serves a purpose on it’s own, and together, provides a complete blueprint to help your business grow. Begin with the section that resonates with you most. As you proceed, you will find you will review the other sections to gain clarity and insight on the issue at hand, depending what stage you are at with your business, and what you are ready to receive. 

Part 1 – You, your vision and your mission 

To experience joy when you promote your business, it’s essential that your business be aligned with your mission and purpose. This section will help you gain clarity around that. If your business is well established, but you are struggling with your ‘why am I doing this’, you will find part one really useful.

Part 2 – Getting to know your ideal client

If you want to feel flow in your marketing, it is really important to understand who you are talking to, so that you can craft your message accordingly. Without an understanding of this, your attempts will feel very hit and miss, and leave you feeling frustrated. In this section you will clarify your target market and identify your niche.

Part 3 – Crafting your marketing message  

Your message will depend on who you are talking to and where your strengths lie. This section explains how to create a powerful message that resonates with your audience.

Part 4 – Start with what you have in your hand 

Before getting new clients, it is essential that you have fully activated your existing client base. This is where the gold in your business is found. It is the most lucrative, and involves the least effort to get a result. If you already have clients, START HERE!

Part 5 – Getting your message ‘out there’ 

There are so many options to choose from when it comes to promoting your business. This section will help you to determine the best approaches to give you the best chance of success, so you are productive rather than busy.

Part 6 – Creating effective promotions

Not all promotions are created equal. This section provides you with the essential elements to include in your promotions to enhance their chance of success.

Part 7 – Your marketing plan and template 

Everything in a nutshell! A simple marketing plan to help keep you on track.