marketing
10 Ways to Stop Marketing Overwhelm
October 26, 2010 | 
Author Would You Like More Clients? Here’s Where to Start…
What can we learn from the ‘Oprah Buzz’?
Why don’t my ads work? What an eye opener!
More Clients, More Money, and Still Have Time for Fun!
Imagine having a full appointment book, lots of clients, a business that makes money while you still have time for fun?
Join us on Tuesdays and Thursdays from September 7 at 10am Australian EST or download the replay for your convenience. – Register now for access to The Healthy Marketing Telesummit FREE – and we’ll send you all of the updates.
10 leading mentors will show you what to do to fill your appointment book, consistently attract and convert new clients, and leverage your time, money and energy!
Register here for free for the HEALTHY MARKETING TELESUMMIT
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Learn how to get more clients and better results, even if you have a limited budget
- Discover how to build your business using strategic alliances and joint ventures
- Gain insight on how to use your personal stories as a powerful magnet for new clients
- Uncover strategies for creating directory listings that get new clients to pick up the phone to book an appointment with you
- Learn how to turn your passion into profit by turning your knowledge into products to leverage your time, add value to your clients, and profit to your bottom line
- Master the art of social media such as Facebook and Twitter to duplicate your message, build your profile and attract clients
- Find out what to do to get media coverage and create your own publicity opportunities
- Learn how to implement systems into your business to attract and convert clients and maximise your profits
Register here for free for the HEALTHY MARKETING TELESUMMIT
Are these mistakes costing you money and clients?
10 Ways to Use One Article as a Marketing Tool
1. Include Your Article on Your Website
There are two great reasons to add articles to your website. The first because people use the web to seek information. If you are providing quality information to your target market, they are more likely to follow you and want to connect. Secondly, online search engines love fresh content, and are more likely rank your site if it is regularly updated. Forget static websites, they are a bit like an outdated brochure that no-one picks up! Don’t forget to include important keywords in your article that your target market are likely to be searching for.
2. Add Your Article to Your Blog
Again, web search engines rank blogs highly, as they constantly provide fresh and relevant content. Blogs provide an opportunity for potential clients to click through to your site, so don’t forget to include a prominent link on your blog. Not sure how to set up a blog? Here is a useful video to demonstrate your to set up a blog – how to set up blog video
3. Put Your Article on Someone Elses Blog
If you have good valuable information to offer, there are people in cyberspace that will love to share it! These are quite likely others in a related industry who are interested in sharing quality information and resources with their own readers. Guest blogging is very common. Begin to network and nurture relationships with likeminded others in your field online, and you will find that invitations follow. You can also make requests to submit suitable articles to relevant blogs.
4. Send Your Article to the Twitterverse
Once your articles are posted online, it is very easy to post a link on twitter once you have an account. You can get one at www.twitter.com .For more about twitter, check out this Twitter You Tube video I will be sharing more about social media marketing in later newsletters.
5. Share Your Article on Facebook As a Note
Yes, let your friends know what you are up to by cutting and pasting your article as a facebook note. Your note will automatically show on your friends feed, and are easily shared by others with their circle of friends. Not on facebook yet? You are missing out!! I would like to meet you there….join me here: www.facebook.com/KrishnaEverson
This is exactly what I am doing with this article. Just make sure your topic is always relevant to those receiving your newsletter, keep it informative, and always add value. (As soon as I finish here, this article will be added to my blog and facebook page!)
7. Add It to Article Websites
This is a wonderful traffic generator as you include a link to your website and quite often your bio, which lets people know a little more about who you are and what you do. Just 10 articles will increase your online profile exponentially!! My favourite article site is www.ezinearticles.com but there are 100′s! My advice? Get started….
8. Turn Your Article Into a Talk
Once you have your article written, you have content ready on hand for those public speaking opportunites that come up! Being prepared, and knowing your topic are two of the key elements of good public speaking. Need more help or want to build your speaking confidence? Check out Toastmasters or a local speaking group. Speaking is an excellent way of reaching groups with your message and attracting the perfect client.
9. Share It At Relevent Networks Instead of a Brochure
Too often, brochures are dull and virtually meaningless, and quite often just talk about you, when it needs to be about what’s in it for the reader. Replacing your brochure with a well-written and relevant article (not a sales pitch), with a short bio and contact information at the end is a great alternative to other passive forms of PR material, and lets people know what great information you have to share. A useful credibility builder.
10. Use It As Chapter In An E-book
Got 10 articles? Then you have an e-book! Combine then into one document, add a contents page, and voila! Use as an enticement to signup for your mailing list, then stay in touch!
My next article writing workshop is May 1.
Stay tuned for online resources and home study guides….coming soon!
Posted in marketing | 
Tags: articles, client attraction, Free Publicity, get online, leverage, marketing, Massage Marketing, promotion | 
6 Comments »
Sunshine Coast – Attract Clients with More Effective Ads and Flyers
Have you ever struggled with creating ads and flyers? How do you know what to say? What are the best ways to get a response?
Depending on the outcome you want, there are right and wrong approaches to creating ads and flyers. By the end of this 4 hour workshop you will have drafted a flyer or ad that you can used to attract more clients to your business. Learn what to include in your ads and flyers to engage your ideal client.
By the end of the workshop you will have drafted a brochure, flyer or ad that you can use to promote your business to attract more clients.
Bring your exisiting marketing materials and we will improve on them for better results.
Still not sure?
I am often met by scepticism for this workshop because people want guarantees it will work! So, if you are not fully satisfied with this workshop, and apply what you learn (you will not be expected to jump hoops!) I will give you your money back. There. No risk. BOOK HERE!
WHEN: This Saturday November 7 9am until 1pm
WHERE: 651 David Low Way, Pacific Paradise (opposite car wash)
COST: Only $79 per person (with a money back guarantee!)
BOOK: Phone Krishna 07 5473 9559 or book online here
Getting the Right Message to The Right People Attracts the Right Clients!
If you want to be seen as the ‘go to’ person in your field, a consistent and instantly recognisable message is essential!
Here’s 5 tips to help you gain clarity when crafting and sharing your message.
1. Know who it is you are speaking to!
Choosing the right tone and language for your message can only be done when you know who the listener is. The clearer you are on your preferred audience (you get to choose) the easier it will be. Forget trying to be everything to everyone, that will only water down your important message!
2. Make sure they know what is in it for them
This is known as the WII-fm principle (what’s in it for me). What is their problem, and how will they feel after seeing you. Articulate this in your message and you will make an impression on them. If you don’t make it perfectly clear what is in it for them, don’t expect them to work it out!! If you don’t bother, they certainly won’t.
3. Consistently share the same message!
No matter what promotional tool you are using, it should spread the same message. Your website, your flyers, your ads, your newsletter, your business card; as well as verbally. If you want people to understand what it is you do and how you can help them, and be seen as the right choice, it’s your duty to make sure they know. If not, they might be missing out on what you can do for them just because “oh, I didn’t know you did that!”
4. Share the right message with enough of the right people
There is no point creating the perfect message then sharing it with the wrong audience, or only a few. You’ll just end up ‘tired and frustrated!’ A handful of letterbox drops will not build a business, nor will a couple of community notice boards, and a single network. Ask yourself – where do these people hang out – and then go there (and stay a while). Yes! It’s that simple! (Especially when the message is clearly about ‘what’s in it for them’).
5. Ask your target audience their opinion
Quite often, we spend alot of time creating ‘stuff’, but don’t really bother to ask our audience whether it is meaningful to them. Create a couple of marketing tools (eg. flyers, business cards) and ask some of your ‘ideal clients’ their opinion. You can also ask what they are perceiving from your marketing materials, and see what the come up with. Then you will know whether or not your message is actually being understood in the way you want it to.
Got a question or comment about creating clear messages and getting it to the right audience? Post your comments below.
To your health practice success!
Krishna
10 Ideas to Build Your Profile as an Expert to Attract Clients
People love to be reassured that those they go to for help are capable of solving their problem. But how do you get recognised as the ‘go to’ person for what you offer? Here are 10 ideas that can help develop your profile as an expert. We will explore them in more detail over the coming weeks…..
1. Forget trying to be everything to everyone
At first it may seem logical to offer something to ‘everyone’, but what this does is water down your message so that you ‘blend in’ to the background, the opposite of what you need to do. It is far better to specialise if you want to be seen as an expert and attract a steady stream of new clients.
2. Develop expertise in a specialised area, do the research, learn the skills
Being recognised as a expert is more than a ‘label’, it must also be true! Decide what you love doing, and how you can help people most and focus on that. This may mean finding a mentor or doing some extra learning to develop a deeper understanding of your field of expertise.
3. Draw on your existing skills and talents
Every experience we have had brings us to the point that we are today, so needs to be honored and valued. When I embarked on a health career I thought I had kissed my corporate life goodbye forever! It was only when I blended my experience of the two that I was able to really make an impact. Using your expertise to provide a great solution to a group of people that you know and understand well can really magnify your point of difference and leverage your expert status.
4. Write a book
If you want to propel your business to the next level, writing a book is a great way to leverage your knowledge and build your profile.
5. Use articles
I can’t think of a better low cost way to quickly position yourself as an expert. Writing content rich articles about your area of expertise and submitting them to newspapers, trade publications and online, is a powerful way to build credibility.
6. Speaking
A super powerful way to be recognised as an expert in your chosen field. Speaking directly to your niche will quickly attract new clients when you consistently add value with the message you share. Add an invitation or irresistable offer and you are well on the way to taking your business to the next level.
7. Mentor others
Think about your own favorite mentors. Most likely they generously shared what they knew to help others ‘learning the ropes’. Offering your time and knowledge to others is a powerful calling card.
8. Run events
Creating an event that meets the needs of your target market can help to enhance your profile as a specialist. You can joint venture with other professionals who offer great services to increase exposure to your ideal prospect.
9. Use a variety of methods to share a consistent message
The worlds most identifiable ‘brands’ have a consistent message across the various mediums they use. Whether your message comes face to face, in print, via electronic media or newsletter….your message needs to be specific, solve a problem and be easily identified.
10. Be mindful of the company you keep
I’ve heard it said that we are an average of the 5 people we associate with most. Surround yourself with likeminded people who are aiming for excellence in their field of endeavour.
This list are just some suggestions that can help to build your profile as an expert. In most instances they are relatively low cost. Begin by choosing the ones that work for you (this may require ‘stepping out’ a little…but that’s okay…you can do it!). Establishing yourself as an expert may mean developing some new skills, or doing some things differently, so allow time to work on your business as well as in it. Stay tuned as we explore some of these ideas in more detail over the next few weeks.
All the best with your (ad)ventures….
Krishna
Posted in marketing | Tags: branding, client attraction, events, expert, Free Publicity, joint ventures, leverage, marketing, Professional Development, success | 2 Comments »
