marketing
Attract Your Ideal Client in 5 Simple Steps
June 14, 2011 | 
Author
If you could work only with your ideal client, who would that be? What are their problems, how would you serve them? And HOW would you get that message across to them?
5 steps to attracting your ideal client
Sanity Saver Tip #3 Use one piece of work in many ways
If you are ‘working’ for yourself, you have probably noticed you wear a LOT of hats! It’s no wonder that overwhelm has a tendency to kick in on a regular basis.
One of the best ways to reduce that feeling of overwhelm re-use things you have done wherever possible, a great way to leverage your time.
When it comes to marketing your business, it’s possible to take one piece of information and apply it a few different ways, so that you maximise the exposure with minimum effort. It’s kind of like the beehive on the left. You do the work once, and then send it out into the world in different formats to make an impact in the market place, where YOUR customers are waiting for YOU!
Lets start with a page of information. Information that your clients (and potential clients), both need AND want. Something that can demonstrate your value, so they become interested in your products and services, and recognise that YOU are you are the one to help them.
Here’s 7 ideas to get you thinking. Start with 500 words (about 1 typed page) and turn it into:
- A blog article
- Share that blog article on Twitter
- Turn it into a powerpoint to use as a presentation
- Break it up into small bite sized chunks and share those hints on your Facebook status
- Put it in your newsletter to existing clients
- Use it as an info handout at a network with your card attached
- Record it as an audio (Blog talk radio is a good place to start)
So what do you think? See how one piece of information will help you to promote your business widely, without unecessary overwhelm? Does this feel doable to you? Perhaps you just choose to use the first 3. My main point is not to keep starting from scratch, but use the information that you already have in your filing cabinet and on your hard drive.
If you’d like some help, I’m here for you, so just drop me a line at krishna@healthymarketing.com.au or skype: healthbizmentor or simply add a comment below, which I will happily reply to.
Happy marketing!
Krishna
Posted in Overwhelm, articles, blogging, leverage, marketing, sanity saver | 
Tags: leverage | 
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Sanity Saver #3 Do it once, then let it do the work for you…
If you are ‘working’ for yourself, you have probably noticed you wear a LOT of hats! It’s no wonder that overwhelm has a tendency to kick in on a regular basis.
One of the best ways to reduce that feeling of overwhelm re-use things you have done wherever possible, a great way to leverage your time.
When it comes to marketing your business, it’s possible to take one piece of information and apply it a few different ways, so that you maximise the exposure with minimum effort. It’s kind of like the beehive on the left. You do the work once, and then send it out into the world in different formats to make an impact in the market place, where YOUR customers are waiting for YOU!
Lets start with a page of information. Information that your clients (and potential clients), both need AND want. Something that can demonstrate your value, so they become interested in your products and services, and recognise that YOU are you are the one to help them.
Here’s 7 ideas to get you thinking. Start with 500 words (about 1 typed page) and turn it into:
- A blog article
- Share that blog article on Twitter
- Turn it into a powerpoint to use as a presentation
- Break it up into small bite sized chunks and share those hints on your Facebook status
- Put it in your newsletter to existing clients
- Use it as an info handout at a network with your card attached
- Record it as an audio (Blog talk radio is a good place to start)
So what do you think? See how one piece of information will help you to promote your business widely, without unecessary overwhelm? Does this feel doable to you? Perhaps you just choose to use the first 3. My main point is not to keep starting from scratch, but use the information that you already have in your filing cabinet and on your hard drive.
If you’d like some help, I’m here for you, so just drop me a line at krishna@healthymarketing.com.au or skype: healthbizmentor or simply add a comment below, which I will happily reply to.
Happy marketing!
Krishna
Marketing Magician….
A few months ago, my beautiful client Natalie Hennessey of www.spiritedwomensnetwork.com wrote this poem for me (she’s lovely like that, generous in spirit….). I tell you, it’s moments like that that make this work so worthwhile. I really do love the people I work with! I’ve held off from sharing it until now, but I thought….its time to step into where I am going, and that goes for all of us. So in the spirit of inspiring others to step up and into all that they are meant to be…..I’ve decided to share……
You know you have a message
It’s in the business name
And what you really want is
Some clients and some fame.
But how to make it visible
To shine above the rest?
You call on Krishna Everson
If you want the best.
Experience and compassion
Intelligence and skill
The Krishna marketing journey
Is really quite a thrill.
A vision suddenly appears
Born from love and care
As if it comes from magic
The signposts are all there.
And now the path ahead is clear
The steps and goals are done
Krishna you are amazing
It really has been fun
How to Turn a Disappointing Community Event Into a Success Story!
I firmly believe that once in a lifetime opportunities come along every single day!!!! I also believe, that there is always a solution (this is the motto I teach my children), and that opportunity is always present in adversity.
If you have ever experienced the intense build up prior to the launch of a product or event (yours or someone elses) then you have probably had one of those anti-climatic experiences when it doesn’t quite work out how you expected.
We had one of those experiences last week, and I would like to share how we made it something amazing!
The scenario:
A large community event on the outskirts of town expecting 5000 people from all walks of life, both locals and visitors. A diverse range or activities including a family festival, talent quest, cook-off and business expo with keynote speakers. About 1500 attended, far less than the anticipated crowd, much to the dismay of some stall holders (not to mention any names!)
The expectation:
I had no expectations! I already knew from experience that an event as diverse as this would have difficulty pulling the expected crowd, as it was difficult to guage who exactly the event was for to attract the right people. So,
We hedged our bets:
I would never have risked it on my own, so 3 our us shared a stall who complimented one another. My good friends Jeanne Trelore from www.witchwords.com and Natalie McIvor of www.enlightenedgoddesses.com.au and I came up with a fantastic package together to generate leads.
We played our part:
We did what we could to promote the event ourselves in the lead up. We didn’t rely on the event promoters themselves to do this, although they had a lot of press leading up to the day. Ultimately, it wasn’t enough to get the right blend of people there, and just needs a bit more strategic planning next time.
We seized every opportunity:
We had the opportunity to do our keynote speeches, even though it was to a small (yet enthusiastic) crowd. We videoed the speeches. So far I have turned my 38 minute presentation into 5 videos, with 4 more to come out of that one piece of effort! You can take a peek at my You Tube channel: www.youtube.com/marketingsolopreneur
Here’s one the videos I created:
Natalie McIvor from Enlightened Goddesses, was interviewed live on the site by Noosa Community Radio which was broadcast and recorded. You can listen here: Natalie’s interview
The outcomes:
- 30 new leads
- 3 recorded key note speeches
- 5 You Tube videos (so far)
- 4 Testimionials
- A $650 special event package sold
- A radio interview we can share!
- Photo in the social pages
- A stronger Facebook presence
- More joint venture opportunities with our Goddess alliance
- Some great new friends!!
I’d call that a pretty good outcome for the $100 I invested!
So the moral to this story is that IT’S ALL UP TO YOU! Success is what YOU make it!
Where are the S.U.C.C.E.S.S. opportunities laying in your business?
How Joint Ventures Can Really ‘Spice Up’ Your Business!
Last night my husband come home very excited with his purchase of 2 tubes of Garden Gourmet spices and guess what, a bonus cookbook! *Groan* was my initial response, I already had a cupboard full of spices that were rarely used (I’m a simple fuss free cook), and quite frankly I didn’t need another bloomin’ cookbook! That was until I realised it was a 4 Ingredients cookbook, you know the one by Sunshine Coast girls Kim McCosker and Rachael Birmingham. Now the 4 ingredients concept? THAT I like!
But it gets better. Not only was the cookbook full of recipes with just 4 ingredients (my type of cooking), each recipe included one or two Gourmet Garden herbs or spices! Easy food that tastes great! I eagerly browsed through the book of recipes, and mentally listed all of the herbs and spices to get on my next trip to the supermarket.
Here’s my point. This partnership is a match made in heaven. It works for the 4 Ingredients brand because it’s another excuse to create another product from a simple and easy to duplicate idea, AND it’s perfect for Garden Gourmet because it builds the desire to purchase more of their product, without the need for manipulation or co-ercion. This is just plain smart! And the customer wins! We get easy recipes that taste great – including more ways to use those spices that have been piling up in the cupboard!
So, what makes a great joint venture?
Both partners win. This is very important. There needs to be a true benefit to all parties involved. It can’t just be a client building activity for you. If you decide to approach someone to partner with you, go with a ‘what’s in it for them’ message.
The customer wins. Genuinely. A dodgy discount won’t get you far in the joint venture stakes. Sure, it’s nice to get coupons, and they may get used, but the more value you add the better.
Leverage and exclusivity. Not only were Gourmet Garden and 4 Ingredients big winners. So was Coles. Huge leverage! And Coles gets to enjoy the exclusivity of the offer, which means they promote it. Who can you think of that could benefit their customers if you teamed up with someone and offered it exclusively? Just sayin’….
Synergy. That means the partnership is far greater than the sum of it’s parts. That is why the 4 Ingredients and Gournet Garden partnership works so well. The synergy of teaming up in a way that takes simple and tasty cooking that is easy for busy mums to make, and good enough to serve at a dinner party, is pretty damn good!
Here’s a sample:
SERVES 4
2 tabs sesame oil
2 tbs Gorment Garden Thai Fresh Blend
500g peeled prawns
50g rice vermicelli, boiled
Heat oil in a large saucepan over medium heat. Add Thai Blend and prawns and cook until prawns turn orange, toos through vermicelli to coat. Optional: Add some Bok Choy at the end for a little green.
Stir-Fried Prawns anyone?
10 Tips for Sizzling Online with Sue Murphy and Toni-Louise Forsyth
This week I had the pleasure of interviewing the marvellous Sue Murphy and Toni-Louise Forsyth of Sizzling Success Online. Sue and Toni generously shared their top ten tips to positively sizzle online, regardless of whether you operate your business online or off. Enjoy!
1. Discover your passion – What do you love doing, what are you good at, what do you enjoy, do you have a hobby? Do you love writing? Do you love creating things/products? Chances are if it’s something you love you will stick with it and make it a success.
2. Research – Know your market – Giving your market what they want is a super powerful marketing tool. Send out a survey to your database. Find out what they want. Don’t just give then what you “think” they want. Your customers are your business. Know who you are trying to connect with and then develop a business plan. You will have a much greater chance of success online if you have done your research and are selling to a targeted niche, that is, a targeted smaller market of people who are interested in your chosen niche. Then all of these things together, become your Business Plan.
3. Don’t let start up capital stop you – there are ways you can get started online with little of no outlay.
4. Stay optimistic and positive – Believe in yourself and your ability to be successful. Dream it, believe it, and achieve it. Don’t give up. Work on unblocking any subconscious beliefs holding you back from being successful. Because if you believe you “can’t” make money online or be successful online, then you can’t… but if you think you “can” make money online, then you can!! Adopt a Millionaire Mindset -understand how crucial your attitude, mentality and beliefs are surrounding your own success. You have to believe it’s possible. Paul Blackburn states “Many of our greatest business breakthroughs occur in the space between our ears. How we feel about ourselves and the world around us can spark or sabotage our success”… I loved that. What is says is that our single most powerful business tool is our mind. So stay positive, stay optimistic and believe in your own abilities.
5. Get a domain name and build your website. Doesn’t have to be a big expensive one, you can always use a blog as your website – so long as you use fresh clean original content. And don’t just let it sit there. Constantly update it and keep it interesting yet simple.
6. Generate traffic to your site. Direct as many people to your site as you can. Learn
everything you can about SEO and promote your site wherever you get the opportunity.
Eg. On all correspondence, email signature, business cards, flyers, on any Social Media. So you’ve done your research, created a product – and now you need to bring people to your site. And now need to generate traffic or visitors. Some people opt to buy traffic or you can get it for free.
Free traffic – generally takes more work, but is achievable, especially today with viral
marketing and Social Media (which we love). You will also need to know about Search
Engine Optimisation – in short that’s a way of making your website attractive to search
engines so they list your website towards the top of the search engine results. This way
you will get free traffic. However, you can also generate free traffic via article writing ,
blogging and using free publicity. The other way of directing traffic to your website is Social Media!! And that’s the one we love. So these days you have facebook, twitter, LinkedIn and so many more, those three being the main three and you have ample opportunity using those to bring a huge amount
of traffic to your website.
Buying traffic – fast results with a small amount of work required. Sue and I haven’t
bought any traffic but you can do this via pay per click advertisements through eg. Google, Yahoo. What that is is an advertisement you pay for, so it gives you an ad usually down the right hand side of search results on eg. Google page. Consider a facebook ad.
7. Network online and offline. Social media has made it so easy to network online but also important is connecting with people offline. Join a networking group in your community – eg a business breakfast, partake in a Mastermind group.
8. Don’t be afraid to ASK for help. Do this on a regular basis. Ask those who have been through the process. This is where a Mastermind Group becomes imperative to your success as you can share and discuss with your intimate group of like minded business people.
9. Sell products!! If not your own, sell affiliate products. Also helps you get greater
widespread connections. Don’t put all your eggs in one basket – Create a passive income
from a few different sources.
10. Connect with your database via a newsletter, broadcasts, Article Marketing, blogging and Social Media!! You want to make sure you are in regular contact with your database. Not to the point of overkill, but enough to keep them up to date by giving them rich content. “Rich Content” is the key. You don’t ever want to just come across with pushy offers because that’s not lead nurturing and not making a good connection with your database. What you want to do is build up trust and build up a good rapport with them. You don’t want every email from you to them to be a call to action or you will wear your list out. You can do this by way of a regular newsletter which is a great way to give your database information of value (not just offers), sending out broadcasts of important announcements, letting them know you have written a new article or via blogging (which can also be an alternative place to put your newsletter content as well).
www.SizzlingSuccessOnline.com
soon to be
http://www.redhoteventsandseminars.com
CHECK OUT SUE AND TONI’S SPECIAL OFFER ON THEIR PRODUCTS PAGE!
Business Lessons From Lego – What are YOU Building?
Have you played with LEGO lately? LEGO has been a big feature in our household since Christmas, as my 10 year old son Luke and 5 year old Lily are passionate LEGO enthusiasts! I don’t mind a dabble myself – some creative play away from the computer!
As well as lots of LEGO, we gave Luke an amazing book which details the entire LEGO story. It’s 3 generation history, a pictorial of every series created and thousands of minature figures – amazing stuff!
From it’s most humble beginning in 1932 creating wooden toys; the company was committed to creating toys that “worked and worked well, even in the hands of the most enthusiastically active child”. Cultural mottos within the company of “this is the way we do things” and only the best is good enough” and the creation of the name LEGO (which means ‘Play Well’) formed the early foundation for the companies future which at times has been challenging. The lego brick was created in 1955 and 10 characterisics of LEGO product development were identified:
WATCHWORDS FOR THE LEGO SYSTEM
Unlimited play possibilities
For girls, for boys
Enthusiasm for all ages
Play all year round
Healthy and quiet play
Endless hours of lay
Imagination, creativity, development
Each new product multiplies the play value of the rest
Always topical
Safety and quality
PURE GENIUS! Is it true, are they following through? ABSOLUTELY!
So how is your business looking. Are you bouncing around from idea to idea trying to make something stick? Do you seem to be on a different path each time you are in front of your audience. Can we tell what exactly it is you stand for?
By taking the time to decide what your values are, what your business values are and who they appeal to – that is, your ideal audience, you will discover that all of the business chaos, uncertainty and costly marketing mistakes can be greatly reduced or even eliminated!
Building a solid foundation around your personal and business values is essential before creating your products and services. Every business including yours needs a sustainable blueprint to work from.
Create a list of your watchwords; you may even choose to include them in your mission statement. Be specific. Whatever they are should be in line with your personal values, your business philosphy and completely aligned with your marketplace – i.e your customers or clients.
From there you can begin to create powerful marketing messages that resonate with your audience and attract the right people to your business through all you say and do. POWERFUL!
To your healthy marketing success…
Krishna
How to Get Noticed and Hit the Ground Running in 2011
Are you ready? NOW is the time to manifest everything that you have had in your heart and head for your business and your mission to move it forward. No more procrastinating, over analysing or ‘justgonnaitis’. LET’S START!
To attract more clients to your business and build your credibility as someone who can help, it’s important to let people know how you can. This goes beyond sharing a business card, it’s about sharing the value you offer. Today I want to share three ways that can make it happen for you very very quickly.
1. Start blogging today – join the ultimate blog challenge. This is a 30 day challenge to get you blogging consistently, be encouraged by other bloggers who will read and comment on your blog, and build your profile using facebook and twitter. To get started and find out more about it go to: www.ultimateblogchallenge.com and get started!
2. Learn how to write articles that can help others solve problems. So you’ve decided to blog, start your newsletter and get some articles puplished, but you have WRITERS BLOCK! This coming Tuesday I will show you how to come up with a stream of ideas and how to structure different types of articles to make it easy to come up with lots of great content. Articles can help you to build the profile of your business, launch new projects and get free publicity. Register here at www.healthymarketingguide.com
3. Use social media to spread your message far and wide to people that RESONATE with you. You may be wondering how you are going to get noticed in the flood of information that is facebook and twitter. Once you have a blog and article content, it becomes easy to share your message with others who have similar interests OR are interested in what you have to say. By having clarity about who your article is for and building your following around your specific group – you will find an amazing connection with those people and the relationships that develop. This leaves you free to be authentic, share the REAL you, your personal thoughts and passions in a genuine way.
TO GET STARTED:
- Begin your blog and join the Ultimate Blog Challenge at www.ultimateblogchallenge.com
- Get your free HOW TO WRITE ARTICLES teleseminar by registering www.healthymarketingguide.com
- Create your facebook page if you haven’t already (then tell me what it is and I’ll send you some friends)
- Start your twitter account at www.twitter.com (then let me know your twitter name so I can follow you and give you a few more tips)
If you are stumped about any of these I want to help you! Let me know what you need and I will guide you past any obstacles you are having.
It’s not who you know or what you know - it’s who knows what you know that counts!!
HAVE A WONDERFUL NEW YEAR! IT’S GONNA BE BIG!
To your healthy marketing success….
Krishna
What do YOU stand for and what impression does it make?
If you watch the news or read the paper, you may have noticed two very different Aussie men in the Australian media this week. Both are legends in their own right, but for very different reasons, and this week exposed their true colours!
Who? Non other than Shane Warne and Hugh Jackman. Both larrikins, both revered and adored by the Australian public, but you couldn’t get two more different reputations! Shane Waugh, cricketing legend, serial tweeter, renowned scoundrel and ladies man is yet again caught in a compromising position, this time with UK celebrity Liz Hurley.
Hugh Jackman, all round good guy, supportive husband, and man of many talents, injures his eye playing stuntman during his grand entrance to the Oprah show, smashing into a light and cutting his eye. When the suggestion of ‘suing’ was made he shrugs it off with a comment about this being Australia, and it was his fault, so there’s no need for that.
So although Shane and Hugh are both Aussie larrikins, it’s more of a case of one ball spinning philandering jerk and one clumsy multi talented spunky bloke!
So, what’s my point, and what does this mean for you? Quite simply is that what you do, what you say, and how you present yourself and your business, that tells the world what you stand for, whether you can be trusted and if you are likeable.
People love to do business with people they know, like and trust. So, whether you like it or not, you are marketing yourself. So, you may as well make sure the message is the one you want to send; and it’s being received by those most likely to need, trust and like you.
That’s why it is essential that you create a message that is meaningful, share it using ways you feel good about doing, that connects with your ideal client, so that they take action. Not through hard sell and manipulation, but because of what you stand for and the value you offer. That means more customers for you, marketing you can live with that doesn’t compromise your values, and a much more profitable business.
If you want to get started – check out my Christmas FAB 5 here, otherwise I’d love to hear you comments about Shane and Hugh’s shenanigans and what you think about the impressions people make!
To marketing with passion…
Krishna xx
PS….JUST IN CASE YOU MISSED IT!
