Hi friends, I wanted to share a great example with you of how choosing a specialty can create impact around your marketing message. When it is clear WHO you are marketing to, HOW they can benefit from you and WHAT you can do to help them (your what’s in it from me message), it is much easier to recognise you as the go to person for their problem. This naturopath’s video is testimony to this. Enjoy! I’d love to hear your comments…..Krishna